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Hello, Salut, سلام 👋! I'm Samiha,

I am an award-winning Service Designer and UX Researcher who strives to create holistic and human-centred experiences.

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Currently working for @NORC Innovation Centre

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Selected Projects

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Frontline Team Portal Design

Service Design Project . 2023 - Present

Winner of SDN Awards 2024

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Flair Airlines

Usability Assessment Case Study . 2023

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My Lil' Healthbot: Health Products Kiosk

Accessibility & Inclusive Design Case Study . 2022

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La Boutique: App & Kiosk

User Interface Case Study . 2023

Featured as Best Fashion & Beauty App Designs of 2024 in: DesignRush

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iFeel@UofT: Mental Health App

UX Research Case Study . 2022

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UTEST Website Revamping

UX Research & Design. Practicum . 2023

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Zara's Website Redesign

Information Architecture Case Study . 2022 

Design Challenges

HERaide: 3-Week Design Challenge

HERaide: 3-Week Design Challenge

HERaide: a fundraising mobile app to support homeless women get back on their feet

eDoula: 2-Day Design Challenge

eDoula: 2-Day Design Challenge

eDoula: a mobile app that helps new mothers better navigate postpartum

Cura: Runner-up in mHealth Application Design Competition

Cura: Runner-up in mHealth Application Design Competition

An app that enables comprehensive tracking for Eczema Management

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