La Boutique
Mobile app & kiosk design . Winter 2022 . Individual Project
Featured as Best Fashion & Beauty App Designs of 2024 in: DesignRush
Overview
La Boutique is a mobile app that allows customers to not only browse available items, but also book a fitting room to try them in person.
As an extension, the kiosk is placed in fitting rooms where they can request size and colour changes without direct contact with store clerks, in addition to deciding the payment method for a frictionless shopping experience.
La Boutique helps customers make informed purchasing decisions while avoiding long lineups and frustration.
Timeline
3 Weeks
Role
Product Designer
Tools
Figma, Figjam & Procreate
Problem
While mobile e-commerce is soaring thanks to the convenience it offers, Canadian consumers enjoy in-person shopping, with 73%* visiting physical stores at least monthly.
Shopping in rick-and-mortar stores allows shoppers to make informed decisions by being able to feel, touch, and try items before buying them which decreases the chance of returns and dissatisfaction.
Due to the widespread labour shortage, nearly one-quarter* (23%) of Canadian consumers report that stores feel busier and they frequently have to wait in long lineups.
52%*
of Canadian shoppers prefer to view/test products before buying
44%*
of Canadian shoppers enjoy shopping in-store and missed it during COVID-19 lockdowns
Objective
How might we help customers make informed purchasing decisions while avoiding long fitting rooms & checkout queues?
(*): Canadian Consumer Insights March 2023 Pulse Survey