Understand how students
look for writing support.

01 · The context

Start with the services and the student perspective.

As a UX Research Assistant, I conducted an environmental scan of communication and writing-support services offered by universities, including how those services were promoted to students.

Digital ethnography through social listening added another perspective: students’ preferences and pain points around the support already available to them.

02 · My contribution

Move from discovery into something testable.

1. Map existing approaches.Research university services and the tools used to make them visible.
2. Listen to student experiences.Use digital ethnography to explore preferences and pain points.
3. Design an interactive form.Develop the form through an iterative process.
4. Prepare and pilot evaluation.Create a usability protocol for three digital solutions and conduct a pilot to refine it.

03 · The outputs

Bring research and evaluation planning together.

The work connected discovery research with an interactive form and a pilot-tested evaluation protocol. The pilot helped refine the testing approach before broader use.

This experience developed my practice across environmental scanning, digital ethnography, interaction design, and research planning within a university service context.